- Examples
- Page visits, page paths, referral information, browser metadata, approximate device or network information, and engagement events such as phone-call or booking clicks.
- Sources
- Collected automatically through our website analytics and advertising measurement tools, standard server logs, and browser requests when you use the site.
- Purposes
- To measure site traffic, understand how visitors use the site, improve performance, measure marketing effectiveness, and monitor the website.
- Sale, sharing, or disclosure status
- Not sold for money. May be disclosed to analytics, advertising measurement, and hosting providers. We treat these disclosures as subject to our California privacy choice controls on this site.
- Retention period
- We keep this information for as long as needed to understand site performance, measure marketing effectiveness, maintain security, and comply with legal obligations, and then delete it or keep only aggregated reporting when practical.